Intelligent, Savvy, Sexy, Artistic - The Sway NYC
The Sway NYC
How did you get into fashion?
My first career path was law, and I did some work experience at a law firm when I was at school. at the end of my time there, one of the partners of the firm pulled me into her office and said I dressed too loud to be a lawyer! So, I knew I wanted a career that had freedom of expression and I loved dressing up so much, fashion was a great fit.
As a designer, what are your major influences?
Since starting the brand my biggest influence has been New York City! My hometown is Sydney, that always has an influence, as well as the ladies on my team that makes up The Sway family. We mostly look inwards for influences, we have an amazing team and we bounce ideas off each other, it really starts with us and what we need in our wardrobe.
What is your design philosophy?
Looking and feeling amazing while still having ethical morals when it comes to the environment, which is why 90% of what we make is upcycled leather.
Describe the typical The Sway wearer
Intelligent. savvy. sexy, artistic.
What does being sustainable mean to your label?
Everything! Every part of what we do is driven by sustainability.
Tell us about your more recent collection, Cult Classic Jackets
This is the vault collection, we haven’t changed it in years. It's the quintessential classic biker styles that will never date.
What are you currently working on?
A dress collection that will be made in L.A.
What can we expect from The Sway over the next few seasons?
We definetly want to move into more layering pieces to wear back with the leather jackets. We still want to collaborate with different brands like we have in the past.