The Perfectly Customizable Bag, Riley Versa
Riley Versa is a line of bags created with the idea that one bag really can have it all. You no longer have to choose between the practical neutral tone and the season’s hottest trend. Riley Versa’s interchangeable magnetic covers allow you to be boldly VERSA-tile with your fashion choices at all times. By seamlessly switching the exterior of your bag, you can transform it into a completely new bag in seconds!
What’s the story behind Riley Versa?
It all started with a vacation to Miami. I packed a bright patterned bag and realized when I arrived it clashed with everything else I had packed. I only brought a carry-on, so couldn't have fit two bags in my suitcase anyway! That’s when the idea for one base bag with interchangeable (easy to pack) covers came to me.
What makes these bags so unique?
Riley Versa bags are unique because they are the only bags you'll ever need! We are constantly releasing new, fashion-forward covers, so once you purchase a base bag the possibilities are endless. Another unique trait of Riley Versa bags is it helps you stay organized. Instead of having to switch bags and inevitably leave a credit card in one bag and a key in another, you can leave all of your belongings in one bag and simply switch the cover.
Why do you feel customisation is so important in fashion?
Fashion is how people express themselves. When you meet someone, the first thing you see is what they are wearing, so it should be an accurate reflection of their personality.
Do you have a particular favourite bag from your current collection?
It’s so hard to choose a favorite, but our latest cover is the “Wildcat” (pony hair leopard) cover, which I’ve been loving and wearing a lot recently!
Do you have plans to expand beyond bags?
We do! We just released credit card wallets which have been extremely popular, so we are now considering some exciting expansion options.
Describe the typical Riley Versa customer
That’s what keeps things fun, there is no “typical” Riley Versa customer. We offer something for everyone. Our bags hit a number of different price points, and the covers come in a huge range of different styles so everyone can find their perfect match.
What can we expect from Riley Vera over the next few seasons?
We focus on small quantities of high quality pieces so everything is individualized. When a cover sells out, it is done. In that vein, you can except some fun, limited edition collaborations.