Moi.LeRoi, Clothing Engineer
How did you get into fashion design?
When I was 5, I altered my mother’s skirt into a dress and leg accessories. She got very mad at first when she found it out, but what she said after, planted a seed in my heart for fashion design. She said, "Wow, you really are born to be a fashion designer!”
What’s the story behind Moi.LeRoi?
Moi.LeRoi is French. In English, it is Me The King. Moi.LeRoi expresses a confliction in a modern woman who wants to be in control but at the same time still has a soft side inside.
Describe the Moi.Leroi aesthetic in three words
Effortless; Comfortable; Fashionable
As a designer, what are your major influences?
I would say my major influence is experiencing different cultures. Grew up in a small town in China where people either put too much effort in dressing themselves or cared nothing about what they wore, I went to the United States for college education expecting to study fashion in a fashionable environment.
The first place I went to is, however, also a small town. The whole town is basically the University. I watched what people wear and realized it is not what I pictured for this country. I stayed there for 2 years and started to like the simple lifestyles they have. They dress to be easy and comfortable.
Later I moved to New York City, I saw different lifestyles and people dressing for who they are. They are still pursuing comfort but the style is their number 1 consideration.
Then I moved to Shanghai to start Moi.LeRoi and again I saw a different fashion culture. People dress to follow their fashion icons and are more conservative than Americans. People care what other people’s opinions are of what they wear.
So when I design, I think about my cultural experiences, and design effortless, comfortable and fashionable pieces.
What is your design philosophy?
I don’t consider myself as a designer, I prefer being a clothing engineer. An excellently designed garment can be nothing if it is not well constructed. An excellently constructed garment can be anything even it is a very very simple one. I worked in a high-end pattern-making company before, and here I saw the quality of the clothes being constructed. That set a high standard for me.
How would you describe the typical Moi.LeRoi wearer?
They like being comfortable but they still care about how they look every day. They are strong and independent women but also are soft ladies. They have a great balance between being elegant and chic.
Tell us about your FW18 collection
FW18 is inspired by the legendary female warrior in Japan, Tomoe Gozen. I named this collection Not Just Tomoe Gozen to tell people they can also be warriors, have the spirit to fight and never give up. This is also what Moi.LeRoi’s belief and what we are trying to tell.
The design details have elements of Japanese armors and Samurai suits. It combines Moi.LeRoi’s elegant modern designs and traditional Japanese elements.
What are you currently working on?
Currently, I am working on the SS19 collection and expanding our market to make Moi.LeRoi more global. We are also preparing for a new resort and swimwear line launching next Spring.
What can we expect from Moi.LeRoi over the next few years?
Over the next few years, of course, you will be able to buy Moi.LeRoi through more platforms and retailers in more countries. You will also see more varieties of products from Moi.LeRoi, for example, you will see a resort and swimwear line from us next year. We are also planning to have a shoe collection in a few years. This is very exciting for me personally since I am a super crazy shoe addict!