Miina Laitsaari: ethically produced fashion of the highest quality
Sustainability within fashion is a topic that is not often approached, and when it is, it’s hardly the focal point of a label. However, up-and-coming designer Miina Laitsaari is looking to change this trope, and has created her label around the concepts of ethical creation and sustainable design. As the designer informed us, the fashion industry is among “the most polluting in the world.” We spoke with Miina about her line, her goals for the label, and more!
Miina’s creative process begins with anthropocentric scenes such as old buildings and warehouses, she explained: “I like to get these ideas in my head, eventually these ideas become my designs.” Laitsaari sources her clothing from upcycled materials, and when asked about her typical customer, she described “a young, successful, and conscientious woman who has the money to spend on quality and also cares about wearing ethically made pieces”; she also explained that although she has no singular fashion muse, she “always designs with a tattooed woman in mind"; if she could see a celebrity in her clothing, it would be Vivienne Westwood.
As the conversation progressed toward the future of her label, Miina hinted at growing to “employ two or three more people, everything will still be made-to-order, but ideally with a larger amount of orders; I’m also in the process of finding stockists so that requires gathering at least a small amount of stock.” Miina is already receiving orders though, and one of her most exciting moments in the industry so far has been “receiving an order from Italy; it was really special to know that someone appreciated my clothing and wanted to purchase it from another country!”
We wrapped up by asking Miina if she had any advice for up and coming designers who might want to follow in her footsteps in creating exclusively ethically produced fashion. Miina focused on the themes of determination and authenticity “if you want to create ethically, do it, and don’t let people talk you into creating in the more traditional methods.” Prudent advice from a designer on the forefront of sustainably produced couture.