Hailly London, the pioneer in high-end, cruelty-free leather

Hailly London, the pioneer in high-end, cruelty-free leather

Hailly Verma

Fashion designer

HAILLY LONDON is a high-end leather clothing brand that designs for both men and women who strive to look stylish and elegant. Having launched in 2014 in Birmingham, during NEC- Clothes Show Live, with it's first collection called "Years of Boldness", the brand has experienced significant success since. Read on more to find out more about Hailly Verma, the designer behind the brand, and her dedication to only using ethically-sourced, and cruelty-free leather. 

What inspired you to go into fashion?

I strongly believe in "love what you do and do what you love!". Since my childhood, I was very fond of playing with colours and creativity is a gift I got from my mom. She is an artist and has always been my biggest inspiration. I always wanted to design my own garments and make them stylish. I pursued my interest and completed my degree in Fashion. Now I’m living my dream and  my idea is to let people feel special in my garments and enjoy their lives on a daily basis.

When I think about fashion, the first thing that comes to mind is that it’s a feeling. If you feel happy, confident and you carry your outfit well, everyone starts appreciating you and you feel good about it. I like to make people happy with my designs and comfortable at the same time.

What makes your brand unique?

We provide premium quality with exclusive leather designs. We aim to make the garments comfortable and maintain standard quality for our customers. Our signature style of design is to play with patterns and colours. We provide the best quality in patterns and they are beautifully stitched with fine intricate details.

What has been one of the most difficult parts of establishing your own brand?

Initially it was very difficult starting my own brand, but then, as you know, it takes time and effort to build something up. With hard work and effort you can overcome all your difficulties.

If you could have done anything differently over the last few years, what would it have been?

So far everything is going good so I never thought about it. Maybe I'll think of something next time you ask!

Why is it important for you that your leathers are ethically sourced?

It is very important for us that our leathers are ethically sourced. Hailly London strictly believes in go-green fashion. We don’t kill animals for leather, instead we use remains/left-overs for making our products.

Who do you define as a typical Hailly London customer?

The 21st century woman has become more independent, confident, bold and motivated. Our collection reflects the strong personality of women with classic, modern and elegant pieces. Our range includes neutral shades with a hint of bold shades. In one word, I would say modern women!

If you could have any celebrity wear your designs, who would it be?

Well, I don’t mind for any celebrity to wear my designs as they are for everyone. Personally, I would like Emma Watson and Kristen Stewart to wear them. Both have perfect style sense, they are smart, independent and look fab in leather!

What’s favorite design of your current collection?

It’s for sure this beautiful black dress from my second collection Darks and Shadows.

What’s the inspiration behind the brand?

The Hailly London brand is inspired by women and it is for women.  The 21st century woman has become more independent, confident, bold and motivated. Our collection reflects today’s personality of women with more confident, classic, modern and elegance.

Where do you see your brand going in the next five years?

I want to make people feel good about themselves, to stay stylish & be comfortable at the same time. We aim to offer our exclusive collection in everybody’s wardrobe in the coming years.

Want to see more of Hailly London? Check out their website and Ocotur.

 

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