Create With Intent and With Your Soul - Eloïse Ptito-Echeverria
How did you get into fashion?
My journey into fashion was quite unconventional. Ultimately, it was my lifelong and inexplicable love of dresses, colour, and textiles that led me to where I am now. However, it all began upon completing my Fine Art studies in 2011 and soon after living abroad in Chile for a year to reconnect with my South American roots. It was there that I apprenticed with several textile artists and learned Rococo Hand Embroidery, Shibori, and studied Pre-Colombian Andina textiles. Believing that the program would encompass all of my interests, I then moved back to Montreal in order to study Theatre Design. Completely dissatisfied with its purely theoretical approach, I dropped out after a semester and moved to Toronto to study Fashion Design at Ryerson University. It was the transformative, empowering quality of clothing that had always captured me as a medium. I knew very well that I already had all the conceptual ideas in my head—I went into design in order to gain the skills necessary for bringing those strange sartorial ideas into reality.
As a designer, what are your major influences?
I am primarily influenced by the empowering qualities of colour, music, and various female painters and artists throughout history. At the moment I am particularly fond of the secret paintings of Hilma af Klint.
I am also influenced by all those who insist on creating with absolute sincerity; for me, irony is lazy. I am no longer interested in engaging with music, art, or fashion that uses irony as its sole creative crutch. The world does not need anymore of this unnecessary, self-aware noise. Create with intent and with your soul…be sincere.
What is your design philosophy?
My various creative journeys as a designer have collectively impacted my aesthetic vocabulary, resulting in a heavily art-based design ethos that insists upon embedding my work with colour, the textile practices of my mixed heritage, and the emotional recycling of personal materials. Paying very little attention to current fads, my ultimate goal is to create soulful heirloom pieces that will be passed down from generation to generation, daughter to daughter.
How would you describe the typical Eloïse Ptito-Echeverria garment?
Classic eccentric in style, my garments are vivid, particular, and possess an elegant humour. They are also respectful and mindful of women—never vulgar. I seek to celebrate women through intelligent print and ethical design.
What are you currently working on?
I am currently busy collaborating and working on various secret and exciting projects. Aside from those, I have also been working on a personal series of one-of-a-kind dresses, as well as a a series of carnets cousus (hand-crafted, embroidered textile journals) for my loved ones.
What can we expect from Eloïse Ptito-Echeverria over the next few years?
An entirely new body of work and designs that will reveal all of the beautiful, hilarious adventures I am now just about to embark on.