Get to know Muscari Jewellery, where old school-craftsmanship meets contemporary design
Jewellery can often fall into distinct categories, however, Ana Simoes of Muscari Jewellery seeks to alter this perception through her synthesis of amazing, old-world craftsmanship, materials of the highest quality, and stunning contemporary designs. We got in touch with Ana to find out more about her background, her brand, and some of her most memorable experiences in the industry.
Ana began by explaining she was “trained in Portugal, so work is definitely a reflection of my training.” She also added that she works “in a very [almost old-school] workshop setting. My creative process is a few steps, and involves thinking of and sketching designs, then immediately taking those ideas to the workshop to start casting and creating them.”
Muscari has experienced a big year in 2017, beginning with their showing at International Jewellery London, the leading jewellery fair in London where the brand was able to showcase their work alongside other designers. When asked about the show and her goals for the future, Ana explained her vision “We’d really like to expand, especially into the American and European markets, we’d like to grow the brand and start selling in more locations.”
As the conversation turned toward some of Ana’s most memorable experiences in the industry, she quickly identified a singular project: “Creating wedding rings for a young couple. It was an amazing experience to be a part of their journey. It was also an intimate and long-term process, and to see them at different stages, from designing the rings, to when they came to try them on for the first time, and when they picked them up, the process was really special. I love creating for weddings because the couple invites you to be a part of their journey, really, and it’s very personal.”
While Ana takes inspiration from a broad range of sources, people, and experiences, she has no singular muses. “I’ve never thought to create in the image of any one person, but I would say that my jewellery, and the typical Muscari customer, is designed with a woman in her 30s or 40s in mind, who is strong, independent, and successful, and wants to wear something unique that is also of the highest level of craftsmanship and quality.” When asked if there are any celebrity figures she’d like to see wearing her pieces, she explained why her answer was no; “I want people to interact with my jewellery and my work. I don’t have any one person who I’d want to see, but if a celebrity really engaged with my designs and wanted to wear my jewellery, of course I would be glad that they were engaging and appreciated the designs.”
We wrapped up by asking Ana if she had any advice for young jewellery designers who want to build their own brand, “they have to really want it and fight for it. This is a competitive industry, but if [jewellery] is your passion, you will find a way to make it work.”