How to turn a plastic bag into a runway coat? Easy. Just ask designer Adisorn Prakaianurat
Adisorn Prakaianurat, London College of Fashion graduate of 2017, can create an iconic fashion piece out of (nearly) anything. Using the most unconventional materials, such as plastic bags and chandelier lamps for his graduate collection (shown above), he manipulates and adapts them to become a fashion must-have. Having initially started his academic career studying Marketing in Thailand, he then returned to his true calling, studying fashion design at LCF. Here to discuss the inspirations behind his iconoclastic collection, are ten questions with Adisorn Prakaianurat.
Describe a typical Adisorn wearer? (i.e. who do you imagine wearing your pieces?)
Someone who is fun, eccentric and likes to take risks.
You often use objects that are not supposed to be garments and make them into clothing pieces. What is the reasoning behind this?
I love doing something atypical, as it makes it more challenging for myself. For my graduate collection I mainly used plastic and paper. Using materials that people don't typically use in fashion excites me.
Your originally did a bachelors in Marketing in Thailand, what made you switch to fashion?
I studied marketing as it is the one of the few subjects in business that really allows you to use your creativity. Its fun and interesting and can be applied to so many different industries, like fashion. So even though marketing and fashion are quite distinct, its fun to find a way to mix them together. In addition, my parents wanted me to have a degree in marketing before I pursued my interests in fashion.
Has your background in marketing benefitted you compared to other students who only studied fashion?
Definitely, it allowed me to understand the other side of the fashion industry, the business side, which fashion school does not necessarily teach you about. So I make sure to create pieces that are specific to my target market and always separate conceptual work with ready-to-wear.
What's your favourite piece of your graduate collection and why?
The crystal trousers are definitely one of my favourite pieces (see first image above). All the materials in the trousers are made from non-garment materials. For example, the crystal I sourced from a chandelier shop and the key-rings I got from a hardware shop. This also meant that I could also not use traditional manufacturing tools such as a sewing machine, so I had to put everything together using pliers. There were no instructions or guides to how to create my collection; no fashion books or known techniques. I had to figure it all out by myself through experimenting. Not even my tutor could give me advice!
How was the experience of interning at Preen by Thornton Bregazzi?
It was very challenging, but also a very educational experience as you learn about the practical side that you would never learn about in college. At Preen I initially worked as a pattern cutter. However, after three weeks I got bored and wanted to learn about the business side and asked to be transferred to a different department. I then worked on the production management team, which allowed me to connect with a variety of people from photographers to suppliers, all over the world.
What helps you get inspired?
I am inspired by everything around me. I love finding funny and odd ways to interpret simple, daily objects and manipulate them to be more wearable.
Where do you see yourself in the next 5 to 10 years?
Building my own business and expanding into accessories, menswear and perfume. I also want to start in London and make it big here because if you make it here, you can make it anywhere.
Would you say the fashion style in Thailand differs a lot from London?
Apart from the obvious geographic factors in fashion, I have noticed that the expression of masculinity in fashion is very different. In Thailand, men can't wear skirts or the colour pink without immediately being labelled as gay. In Thailand it is much more difficult to really be yourself and feel comfortable with what you wear than it is in London.
Your favourite fashion trend right now?
I ashamedly say that right now, I love daddy shoes. They are very big right now, and consist of sport shoes with a daddy touch.