Elevated effortless-edge - 337 BRAND

Elevated effortless-edge - 337 BRAND

337-BRAND-Green-Edit-2-2.jpg

337 BRAND

Fashion Designer

How did you get into fashion?

I was always surrounded by culture, art and music growing up which sparked a creativity in fashion design. 

What’s the story behind 337 Brand?

After years of designing in corporate fashion, I noticed the tremendous amount of waste generated throughout the process. This includes excess sampling, materials, trims, shipping and more. Though this is the norm for the industry, I did not want to believe it is also the future.

With a strong belief in giving back and taking care of the planet, 337 BRAND was relaunched to focus solely on becoming a sustainable brand. We refuse to fall into the same pattern of waste but instead become a brand with a positive impact on the environment.

NOWADAYS...

337 BRAND is a womenswear line of sustainable basics and athleisure. Inspired by life, nature and city streets, the brand introduces effortless-style clothing with a dash of daring. Created in New York City, we design for the woman with an edge and attitude. She is positive, humble, unafraid and cares about people and the planet.

It all started with the basics, plus an added sustainable flare using materials that are friendly to the environment. Giving the essentials an elevated and timeless look, we proudly support fashion's Green Movement with each piece. To further our eco-effort, 337 BRAND constantly strives toward circularity where the products are made in a closed-loop system with zero waste. Not to mention supporting American businesses, we produce our goods in the City of Dreams, also known as New York City.

At 337 BRAND, we make giving back a priority. Thanks to our friends at One Tree
Planted, areas impacted by deforestation will receive donations to help plant trees. For every order, we donate one dollar and every dollar plants one tree. Together we can make a difference.

There is nothing sexier than kindness.

Describe your aesthetic in three words

Elevated effortless-edge

As a designer, what are your main influences?

Inspiration for design and creativity is boundless. A few key influences are nature, culture and music.

Tell us about ‘The Green Edit’ collection

The GREEN Edit Collection is our first launch in the movement towards sustainability by using eco-friendly materials. The collection is made of 90% - 100% recycled or upcycled fabric (per product). A couple of core closed-loop materials include Recycled Polyester and Upcycled Cotton.

Why is being sustainable important to your brand?

Fashion is one of the most polluting industries in the world. Yet being in the same space, we want to change the negative impact to positive and influence the market shift towards

You also have a partnership with One Tree Planted?

Yes, big things come in small packages. We are excited to collaborate with One Tree Planted, a 501(c)(3) non-profit organization based in Vermont that focuses on global reforestation. Areas impacted by deforestation will receive donations to plant trees and help offset the devastation. For every order, we donate one dollar and every dollar plants one tree.

Tell us about the pieces in your new arrivals

The new arrivals consist of the brand’s signature pieces. Thoughtful cool-girl basics to live in all year round. These new arrivals are available in beautiful heather colors offering a timeless palette. A line of all-natural and closed-loop materials. Perfect on-the-go or lounging in style with a soft and silky touch. Easy, effortless and everything you want in modern basics.

What can we expect of 337 Brand in the near future?

It is our priority to continue using materials that are friendly to the environment. We believe in feeling as great as you look while giving back. At 337 BRAND, we constantly strive toward circularity where the products are made in a closed-loop process with zero waste. There is a long road ahead of us and we are excited about the ride. 

Transform and Empower - Fringe & Epaulette

Transform and Empower - Fringe & Epaulette

Sensuality and Structure - Bliss Lau

Sensuality and Structure - Bliss Lau